The RNLI ‘Respect the Water’ campaign

National Water Safety

Despite the best efforts of the Royal National Lifeboat Institution’s volunteer crews and lifeguards –  Did you know that around 150 people still lose their lives around the UK coast each year, and around 80% are men?

….And are you aware that cold water shock occurs in water less than 15 degrees, but the average UK sea temperature is just 12?

You may also be surprised to know that just one metre cubed of water weighs a tonne, and that is not a lot of water. Although as water safety professionals some of this may seem obvious, our research shows that many of those most at risk underestimate such facts, and therefore put themselves in situations of increased and unnecessary risk.

These findings underpinned a new RNLI coastal safety campaign called ‘Respect the Water’ last summer to help raise awareness about dangers of drowning and general risks around the coast. The…

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